Translate the essence of your business into form
Visual & embodied design
My work is to reveal the essence of your brand and give it form, through Logo, Visual Identity & Web Design.
Visual & embodied design
You are building your business with depth and meaning. You are pouring yourself into it.
But it still doesn’t look or feel like you.
You sense that the gap isn’t in the design, it’s in the alignment.
Between how your work feels on the inside and how it’s seen from the outside.
A visual language that feels like you.
Whether it’s a visual identity, a website, or a business consultation, my approach is both intuitive and strategic, starting from your essence and building outward into the structures and visuals that express it.
This process is the foundation of every collaboration, whether we are clarifying direction, designing a logo, or creating a complete visual identity.
It has been developed over the years, translating the unseen layers of your work: your essence, rhythm, and purpose, into visual form.
Once your essence is clear, we extend it into full identity and web presence.
The Emblem of your Brand
Logo Design is at the heart of my work.
We begin with the Logo Nectar Questionnaire, followed by your Visual Board — a visual map made of words and images chosen in response to the questions.
What appears in this board often reveals more than expected. It shows where you’ve been and where you’re going, and often opens an inner process that leads to deeper clarity and alignment.
From there, we explore visual directions until the symbol begins to emerge.
We refine it together — until we both feel that: Yes. This is it.
The world around your logo
Visual Identity includes the same deep process behind the logo — but expands into the other elements your brand needs to show up consistently and coherently.
This may include:
– Logo Design (main mark, brandmark, wordmark)
– Extended color palette & usage system
– Font pairings and typographic styling
– Social media visuals (templates, icons, covers)
– Branded elements or patterns
– Layout guidance for web or print
– A visual system that supports long-term consistency
Custom websites in WordPress
Built with Elementor (free version)
Hosting & Domain Guidance
Basic WordPress Theme Setup
Mobile-Friendly (Responsive Design)
Image & Typography Styling
Color Palette Integration
Optional Website Maintenance
Every client comes with different needs. Some are in a moment of transformation and need deep identity alignment. Others are clear on their direction and just need it brought to life.
You don’t need to fit into a process. The process fits around you.
You can work with me in two ways:
Logo, identity, starter visuals for founders at the beginning of their business journey
You need: A clear, custom identity
Services:
A grounded design process
Bespoke logo design
Brand color palette and typography
Visual direction aligned with your essence
Optional add-ons: Business Naming & Tagline, web design, brand kit, basic brand usage guide
Redesign, upgrades, deeper refinement for businesses who already have a brand but feel like they’ve outgrown it
You need: A strategic, high-quality redesign
Services:
Visual audit (what’s working / what’s outdated / what’s missing)
Redesign of logo and visual identity
Updated fonts, colors, and layout structure Optional website redesign or upgrade
Website Maintenance
I’m a graphic designer and consultant focused on visual identity and alignment. I help brands distill the essence of their business into visuals.
I have 14+ years of design experience and a background in communication & PR, bringing structure, strategy and precision in my work, as well as depth, creativity and originality. In the recent years, my work has evolved, now blending design expertise with inner work that help bring a brand’s true essence into form.
“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful.” — shared by a valued, long-term client.
I help people to align visually, energetically and somatically, so their presence feels as true on the outside as it does within.
Get in touch if you value creating a presence that is impossible to ignore because it is fully, unmistakably yours.
The name Amritae comes from Amrit — a Sanskrit word meaning..
It reflects how I approach work, by distilling what’s true and timeless in you and your brand.
Every logo design and visual journey is a search for that nectar.