Logo & Visual Identity · Brand & Visual Alignment Mentorship · Selected Web Projects
Amritaé Design is a boutique studio for conscious entrepreneurs, creatives and founders who want their visuals to reflect their essence.
You are building your business with depth and meaning. You are pouring yourself into it. But it still doesn’t look or feel like you.
You sense that the gap isn’t in the design, it’s in the alignment. Between how your work feels on the inside and how it’s seen from the outside.
A visual language that feels like you.
Whether it’s a logo design, a visual identity, a website, or a brand mentorship, my approach is both intuitive and strategic, starting from your essence and building outward into the structures and visuals that express it.
Logo design, visual identity & Full branding packages
THE EMBLEM OF YOUR BRAND
Logo & Complete Visual System
Logo, Visual Identity & Web Design
(1:1) Sessions
A grounded, one-on-one space for entrepreneurs, creatives and founders who feel misaligned, scattered or unsure about their brand and need orientation before moving forward.
This mentorship is for moments when things don’t feel clear anymore. When your brand no longer reflects who you are, where you’re going, or how you want to show up.
It’s a space to slow down, organize your thinking and make sense of your brand, without rushing into decisions or execution.
Starting at 150 € · 90 minutes · online
A proprietary process blending strategy, symbolism and essence mapping — shared in full with confirmed clients
The visual nectar Blueprint
Logo Nectar Questionnaire → Visual Nectar Blueprint → Blueprint Call → Design → Delivery
At the heart of my work is the Visual Nectar Blueprint, a guided visual-somatic mapping that reveals the essence of your brand.
I have built this method over the years as a way of working that fuses intuition, depth, psychology and design thinking.
It distills what you consciously know and what is ready to emerge next. From this, the logo and visual direction are born.
“The process of this logo making was a transformation in itself. The way she is dedicated, involves you fully and adapts to your needs is more than amazing.”
SATYAM – THERAPIST & COACH
Yoli transformed our vision into reality with the creation of our website for International Day of Yoga – Hoboken. From the first concept to the final launch, Yoli brought professionalism, creativity, and an unwavering commitment to finding solutions. Her expertise ensured a seamless experience, and the end result speaks for itself. If you’re looking for a web designer who truly delivers impactful results, I wholeheartedly recommend Yoli.
I’ve enjoyed working with Yoli (Ioana Dumitrascu) on multiple design projects—from websites to promotional material—and I can honestly say she is a gem. She brings a beautiful blend of creativity, professionalism, and intuition to everything she does. Yoli has this rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful.
Her attention to detail, artistic flair, and dedication to quality have made a big difference in how I present my offerings. Whether it was a last-minute edit or a big design overhaul, she always approached the work with calm confidence and grace. I feel lucky to have her support and wholeheartedly recommend her to anyone looking for thoughtful, soulful, and effective design work.
What I loved the most about Yoli is that she understands that all the materials aren’t just visuals — they’re communication, they’re part of how you represent your brand. And she brings that awareness into every word, layout, and design decision. Her language skills (being TESOL certified), her depth in sensing and her design eye came together beautifully, along with strategic knowledge.
I collaborated with Yoli on presentation design, English editing, translation, and on logo and social media content for my business.
What made the experience special wasn’t just the results — which were always beautiful and on point — but how she held the whole process.
She kept me closely informed at every step, in a way that made me feel supported, safe, and creatively engaged. I never felt lost or unsure, just grounded and accompanied – not just by someone skilled, but by someone who genuinely cared.
Thoughtful, creative, precise, and a pleasure to work with.
If you’re looking and ready for someone who can bridge intuition, language, design, and strategy — and who truly listens — I highly recommend working with her.
Founder Amritaé Design
I’m Yoli, a brand identity designer and brand mentor focused on visual alignment.
I have 14+ years of design experience, plus studies and background in communication, PR and NGO management. That mix brings structure, strategy and precision into my work, alongside depth, creativity and originality.
In recent years, my work expanded beyond execution. I now combine design with 1:1 guidance that clarifies direction first, so your brand can reflect its true essence in a clear visual form.
“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful.”
Shared by a valued, long-term client.
I work with conscious entrepreneurs, creatives, and founders who want their presence to feel true on the outside and aligned on the inside.
Get in touch if you want a brand that’s unmistakably yours.
Essence | Nectar
In Sanskrit, Amrita (अमृत) means the Divine Nectar of the Gods, as Ambrosia in the Greek mythology.
Why Amritaé?
The Amritaé Signature Process, just like the churning of the ocean, brings out the essence, the Nectar (Amrit). It is more than just aesthetics, because it goes deep into the essence, the core of what your projects stands for.
This proprietary signature process pulls that core up to the surface and the final design is built on this authentic foundation.
