Brand: Shakti Om
Location: UK
Field: Women’s Wisdom & Embodied Feminine Education
Services: Logo Design
Shakti Om is a platform devoted to helping women reconnect with their natural cyclical rhythm through yogic, Ayurvedic, and earth-based wisdom.
It celebrates feminine energy as creative power – embodied, intuitive and deeply intelligent.
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Shakti Om is a platform dedicated to helping women reconnect with their innate cyclical nature — the rhythm of body, earth and creation.
It waves together yogic philosophy, ayurvedic awareness and indigenous earth wisdom to remind women that their power flows through cycles, not in spite of them.
At its core, Shakti Om celebrats the return to embodied wisdom — a remembering of the sacred feminine energy (Shakti) as both creative and regenerative.
On the energetic map, Shakti Om is:
The design merged organic curves with refined symmetry to express balance between instinct and consciousness.
The gradient from deep red to orange captured the movement from body to spirit — from Shakti (power) to Om (awareness).
The typography carried both strength and softness, mirroring the dual nature of the feminine: receptive yet fierce, intuitive yet structured.
The logo symbol was designed as a serpentine form coiled into a yoni, representing the sacred feminine source — the place of birth, intuition, and transformation.
The snake symbolised cyclical renewal and primal wisdom, shedding what no longer serves to reveal new power.
The yoni shape embodied the origin of creation, grounding the design in feminine spirituality and the sanctity of life cycles.
At the center, a deep red tone evoked the vitality of menstrual blood as sacred rhythm and creative flow.
The logo’s architecture merges organic flow with geometric balance: a visual embodiment of cyclical wisdom and awakening energy.
The colour system of Shakti Om reflects the spectrum of feminine vitality — from creative fire to embodied earth.
Each tone represents a layer of cyclical intelligence: movement, transformation, and grounding.
Bright Orange (#F4802B): Radiates warmth, creativity and empowerment – the spark of transformation
Saffron Glow (#F26522): Symbolises spiritual energy and vitality, echoing the awakening of inner fire.
Womb Red (#9A1D21): Grounds the palette in sacred depth: the pulse of life, blood and the wisdom of the womb.
For the Shakti Om wordmark I used a custom serif title that feels regal and organic.
It has elegant Sanskrit inspired curves. The letter “S” is shaped as a snake and the letter “i” is shaped as the inner Yoni shape of the logo symbol.
The tagline uses a modern sans-serif to balance the sacred tone of the main name.
This pairing feels like timeless feminine wisdom translated into contemporary design.
A considered logo and visual identity change how a business shows up every day.
It’s not decoration. It’s structure.
What it gives the brand:
A recognizable face on: website, socials, documents, signage.
A coherent language of logo, color and type, so everything looks like it belongs to the same business.
Decision ease: no more guessing fonts, colours or styles for every new asset.
Higher perceived value: a brand that looks intentional supports better pricing and better clients.
Confidence for the founder: you know what your brand looks like, so you can focus on the work itself.
A proprietary process blending strategy, symbolism and essence mapping — shared in full with confirmed clients
We start with the essence of the work: who you serve, what you stand for, and how you want people to feel.
I create a visual blueprint that maps symbols, mood, typography and color into a structured system.
From there, I design the logo and core identity elements and test them in real contexts: website, social, print.
You receive a compact, usable identity kit you can actually work with: logo files, color codes, type system and key applications.
This is bespoke work, built to hold the depth of what you do and to be usable in real life, day after day.
If this project resonates and you want your own logo and visual identity made with the same depth, let’s build it together.
I’m Yoli, a brand identity designer and brand mentor focused on visual alignment.
I have 14+ years of design experience, plus studies and background in communication, PR and NGO management. That mix brings structure, strategy and precision into my work, alongside depth, creativity and originality.
In recent years, my work expanded beyond execution. I now combine design with 1:1 guidance that clarifies direction first, so your brand can reflect its true essence in a clear visual form.
“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful.”
Shared by a valued, long-term client.
I work with conscious entrepreneurs, creatives, and founders who want their presence to feel true on the outside and aligned on the inside.
Get in touch if you want a brand that’s unmistakably yours.
