Yoli Amritaé

Founder of Amritaé Design

Yoli is a Logo & Visual Identity Creatrix, Web Designer and Brand Mentor focused on visual alignment.

I work with conscious entrepreneurs who want their presence to feel true on the outside and aligned on the inside.

With 14+ years of experience, and a background in communication, PR and NGO management, my work blends structure, strategy and precision with depth, creativity and originality.

In recent years, my work expanded beyond execution. I now combine design with 1:1 mentorship sessions that clarify the direction first, so your brand can reflect its true essence in a clear visual form.

My Artistic Heritage

The Inherited Language of Beauty & Depth

I grew up in a household surrounded by art, books, painters, teachers and people who believed that there was something essential in form. Music, culture and visual beauty were not separate from everyday life. They were part of how I learned to look at the world.

My grandfather, Nicolae Filoteanu, was a painter and educator who left a lasting mark on Romanian visual arts education. He was known for his sensitivity to colour, the delicacy of his palette and the balance of his compositions. He also believed deeply in the discipline of drawing and painting, and in the importance of learning to truly see before attempting to interpret.

My grandmother, Dumitra Filoteanu, was also a painter and teacher at the “Nicolae Tonitza” High School of Fine Arts in Bucharest. Together, they created a home that felt almost like a small living museum: paintings, student sculptures, handmade objects and shelves filled with books surrounded me as I grew up.

But my relationship with this heritage was not as straightforward as simply following in their footsteps.

When I wanted to attend this art high school myself, my grandfather discouraged me. He lived through a time when an artistic career could be an uncertain path, he wanted something more secure for me. So I had to choose another direction and went on to study communication and public relations.

That decision changed everything, but it also became part of the path that brought me here.

Working as a PR taught me to think about language, perception, how ideas are structured and expressed and gave me a fine attention to details. Those skills became deeply woven into the way I work today, because now I also offer my clients support with words, content, messaging and website structures. I help them understand what they are trying to communicate and translate that into something coherent, visually and conceptually.

Years later, I found my way back to visual work through digital design. It wasn’t something I had planned at all. It was more of a convergence of things I had been carrying for years: an inherited sensitivity to form and beauty, combined with the communication skills I had developed along the way.

I started Amritaé Design in 2019, bringing together my background in visual communication and strategy with my own journey in yoga and conscious living. Over time, this naturally led me to work with founders in yoga, wellness and personal growth.

“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful."

The art of translating Essence into Form

Design as a devotional path

For me, design is a process of revealing essence. And those who get to work with me find out very soon that devotion shows up in my behaviour, not in words or aesthetics.

Designing with me is a journey. We sit with everything that comes up, even when it takes time. Sometimes that inner knowing shows up quickly and sometimes it needs space. I have full trust in allowing each process to unfold.

I always ask deeper questions and listen beyond words.

I challenge when something feels off. If we move away from what is true, I bring the work back to its center. This is not always comfortable… growth rarely is. But the result is a brand that you recognise and that you feel so proud of, because it is unmistakably yours.

Unlike surface design, I work with deep meaning. Every symbol, form and structure are intentional. And when a design is true, we both know it. There is no doubt.

Working in Alignment

your experience working together

You will be listened to deeply.

You will be asked questions you may not have considered.

You will be challenged when something feels misaligned.

I hold structure when things feel unclear.

I slow the process when it needs depth.

I bring it back to center when it drifts.

Most clients are surprised by how much clarity emerges, how much inner realignment happens and how precise and intentional the work becomes when they work with Amritaé Design.

Who thrives in this space

This work is for the ones who are sovereign and conscious, who value truth over appearance and meaning over fast results.

For those willing to go deeper into real alignment.

It is for founders and creators who feel so much trust and respect in about what they are building, and who understand the value of creating the identity that reflects their own depth.

This work asks for your presence and active participation. It asks for honesty and willingness to see clearly, or trust to find that clarity together.

Those who come here are ready to invest in their vision, in their direction and in work that reflects who they truly are.

When this readiness is present, the process becomes transformative.

The Essence of the Name

Divine Nectar

In Sanskrit, Amrita (अमृत) means the Divine Nectar of the Gods, as Ambrosia in the Greek mythology. To me, it represents the reward of depth: what emerges when something true is brought to the surface.

Why Amritaé Design?

The Amritaé Signature Process, just like the churning of the ocean, brings out the essence, the Nectar (Amrit). It is more than just aesthetics, because it goes deep into the essence, the core of what your projects stands for.

This proprietary signature process pulls that core up to the surface and the final design is built on this authentic foundation.