Yoli Amritaé

Founder of Amritaé Design

Yoli is a Logo Creatrix, a Brand Identity Designer and Brand Mentor focused on visual alignment.

With 14+ years of experience, and a background in communication, PR and NGO management, my work blends structure, strategy and precision with depth, creativity and originality.

In recent years, my work expanded beyond execution. I now combine design with 1:1 guidance that clarifies direction first, so your brand can reflect its true essence in a clear visual form.

I work with conscious entrepreneurs who want their presence to feel true on the outside and aligned on the inside.

“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful."

My Artistic Heritage

The Inherited Language of Beauty & Depth

Beauty has always been my first language.

I grew up in a household surrounded by art, books and discipline, around painters, teachers and people who believed that there is essence in form. Music, culture and visual beauty were so much more than decoration, but a way of living and understanding the world.

My grandfather, Nicolae Filoteanu, was among them: an artist and educator who left a lasting mark on Romanian visual arts education. He was known for his sensitivity to colour, the delicacy of his palette and the balance of his compositions. More than that, he formed generations of artists, transmitting not only technique, but a deep respect for drawing, painting, with so much love and devotion for art.

He believed that art requires eyes, heart and discipline, and that one must first respect what is seen before attempting to interpret it. He was so devoted to visual truth, while being a simple, dignified being with so much depth and intellectual elegance.

Together with my grandmother, Dumitra Filoteanu, also a painter and teacher in “Nicolae Tonitza” High School of Fine Arts in Bucharest, they created a universe that felt like a small living museum, especially for a curious child. Their home was filled with paintings, student sculptures, handmade objects and so many books. Even in times that were not easy, their life was cultivated by creativity and beauty.

As a child, when I wanted to attend the same prestigious art high school where my grandma was teaching, my grandfather discouraged me. He believed the life of an artist was too difficult, too uncertain. And yet, life, in its ironic ways, found its own way of bringing me back through design, a contemporary and applied form of art.

Today, I see myself as a continuation of their natural love for art: the same devotion, expressed differently. The same sensitivity to form and essence, translated into a modern visual language.

What I bring is my own layer: awareness, introspection and alignment.

I am, in many ways, a living extension of my grandparents’ world, carrying forward their respect for beauty, truth and integrity through Amritaé Design, while also allowing it to evolve through my own voice.

Design as a devotional path

translating meaning into form

For me, design is a process of revealing essence. And those who get to work with me find out very soon that devotion shows up in my behaviour, not in words or aesthetics.

That is why designing with me is a journey. We sit with everything that comes up, even when it takes time. Sometimes that inner knowing settles in quickly and sometimes it needs space. And I do have full trust in allowing each process to unfold.

I always ask deeper questions and listen beyond words.

I challenge when something feels off. If we move away from what is true, I bring the work back to its center. This is not always comfortable… growth rarely is. But the result is a brand that you recognise and that you feel so proud of, because it is unmistakably yours.

Unlike surface design, I work with deep meaning. Every symbol, form and structure are intentional. And when a design is true, we both know it. There is no doubt.

Working in Alignment

Devotion in practice

You will be listened to deeply.

You will be asked questions you may not have considered.

You will be challenged when something feels misaligned.

I hold structure when things feel unclear.

I slow the process when it needs depth.

I bring it back to center when it drifts.

Most clients are surprised by how much clarity emerges, how much inner realignment happens and how precise and intentional the work becomes when they work with Amritaé Design.

Who thrives in this space

This work is for the ones who are sovereign and conscious, who value truth over appearance and meaning over fast results.

For those willing to go deeper into real alignment.

It is for founders and creators who feel so much trust and respect in about what they are building, and who understand the value of creating the identity that reflects their own depth.

This work asks for your presence and active participation. It asks for honesty and willingness to see clearly, or trust to find that clarity together.

Those who come here are ready to invest in their vision, in their direction and in work that reflects who they truly are.

When this readiness is present, the process becomes transformative.

Beyond Design

The deeper gifts

Coming from an artistic heritage, design became my natural means of expression and an extension of who I am and a natural way of offering my deepest gifts: my presence, my nurturing way of being, my care for detail and my devotion to truth.

The Essence of the Name

Divine Nectar

In Sanskrit, Amrita (अमृत) means the Divine Nectar of the Gods, as Ambrosia in the Greek mythology. To me, it represents the reward of depth: what emerges when something true is brought to the surface.

Why Amritaé Design?

The Amritaé Signature Process, just like the churning of the ocean, brings out the essence, the Nectar (Amrit). It is more than just aesthetics, because it goes deep into the essence, the core of what your projects stands for.

This proprietary signature process pulls that core up to the surface and the final design is built on this authentic foundation.