Brand: VEERA – Studio Yoga & Counseling
Location: Italy
Field: Yoga studio, classes, workshops & counseling.
Services: Logo Design
Veera Studio Yoga is a space where inner strength emerges in its most authentic, luminous and intimate truth.
It is a studio of strength and subtle awareness, for people who meet themselves in practice: in body, in breath, in life as it is.
Every practice here becomes an act of truth. In silence, in limitations, in emotions, transformation unfolds. The body becomes the temple of consciousness. Breath, space and body unite into one field of energy.
Veera is courage born from the heart, not the ego. It is the sacred courage to remain present before what is true, even when uncomfortable: in the tensions of the body, in limitations, in emotions, in transformation.
This logo design expresses alignment as a path of presence and transformation, matter purified, consciousness expanding.
Veera exists for people who want to stay with themselves, not escape themselves.
The practice teaches staying with tension, limitation, emotion and change.
The body is treated as the actual temple of consciousness, not a concept.
Space, body and breath merge into one field of energy.
Strength ignites, transforms and becomes light.
The feeling after class is something closer to the body opening, mental noise dissolving, a grounded calm and a sense of freedom.
On the energetic map, Veera is:
The voice of Veera is strong, grounded, modern, transformative.
Every expression bridges body and consciousness: still and alive at the same time, simple and deep, sensitive and precise.
Visually, I intentionally avoided the usual spiritual clichés. No generic mandalas, no lotus overload, no glitter gradients.
Instead, the system is built from: clear structure, very intentional movement, subtle shifts in line and curve that mirror how practice reshapes the body from the inside.
The recurring spiral emerges as Veera’s logo nectar: a living symbol of transformation, expansion and return. It captures movement born from stillness – energy unfolding from the center, just as awareness expands through practice.
For Veera’s final symbol, this spiral unites with the Conch:
The Conch represents the inner sound that begins in the depth of the body.
The Spiral carries the expansion of that inner work – transformation, energy in motion, continual becoming.
Together, Conch + Spiral mirror Veera’s path: from stillness to motion, from depth to emergence, from structure to flow, always returning to the center.
The geometry conveys inner alignment: awareness as the constant axis through which energy rises, unfolds and returns.
The architecture keeps the symbol abstract and modern, with a clear inner force.
The palette mirrors Veera’s essence: fire meeting stillness, energy held in awareness.
Each tone reflects a facet of transformation – from the warmth of presence to the depth of silence.
Key tones:
Gold – the pulse of life, warm and sacred. The inner flame that purifies and transforms.
Brass – refinement and light. Subtle radiance rising through awareness, not display.
Neutrals like Space Grey, Silky White and soft off-whites give the brand structure, space and calm. The overall effect is warm and sacred, with a controlled glow that supports practice rather than distracting from it.
The name VEERA uses a light, custom minimal serif with refined cuts that adds subtle depth → expresses the contemplative side of the brand.
The tagline uses a modern sans → expresses presence, clarity and alignment.
Together they form a system that reflects VEERA’s dual nature:
stillness + movement, consciousness + structure.
A considered logo and visual identity change how a business shows up every day.
It’s not decoration. It’s structure.
What it gives the brand:
A recognizable face on: website, socials, documents, signage.
A coherent language of logo, color and type, so everything looks like it belongs to the same business.
Decision ease: no more guessing fonts, colours or styles for every new asset.
Higher perceived value: a brand that looks intentional supports better pricing and better clients.
Confidence for the founder: you know what your brand looks like, so you can focus on the work itself.
A proprietary process blending strategy, symbolism and essence mapping — shared in full with confirmed clients
We start with the essence of the work: who you serve, what you stand for, and how you want people to feel.
I create a visual blueprint that maps symbols, mood, typography and color into a structured system.
From there, I design the logo and core identity elements and test them in real contexts: website, social, print.
You receive a compact, usable identity kit you can actually work with: logo files, color codes, type system and key applications.
This is bespoke work, built to hold the depth of what you do and to be usable in real life, day after day.
If this project resonates and you want your own logo and visual identity made with the same depth, let’s build it together.
I’m Yoli, a brand identity designer and brand mentor focused on visual alignment.
I have 14+ years of design experience, plus studies and background in communication, PR and NGO management. That mix brings structure, strategy and precision into my work, alongside depth, creativity and originality.
In recent years, my work expanded beyond execution. I now combine design with 1:1 guidance that clarifies direction first, so your brand can reflect its true essence in a clear visual form.
“Yoli has a rare ability to truly understand your brand and translate it into visual language that feels both authentic and impactful.”
Shared by a valued, long-term client.
I work with conscious entrepreneurs, creatives, and founders who want their presence to feel true on the outside and aligned on the inside.
Get in touch if you want a brand that’s unmistakably yours.
